The Fractional Proposition

Strategic Leadership Without the Full-Time Overhead

The Fractional Proposition — long-term executive input, part-time commitment, full-focus delivery. When your business needs senior product or marketing leadership but isn’t ready for a permanent hire, I step in. One or two days a week. High impact. Low friction. Designed to stretch what you’ve got — and sharpen where you’re going.

The Fractional Proposition: Big Impact, Small Commitment

Not every business needs a full-time executive.

But if you’re trying to scale, refine your strategy, or give stretched teams the leadership they’re missing, The Fractional Proposition can unlock real value.

I work with companies on a part-time basis — typically one or two days a week — providing product, marketing, or growth leadership without the cost, risk, or delay of a full-time hire.

This isn’t arms-length consulting.

It’s embedded, committed, and built to last.

You get high-level thinking, hands-on involvement, and the flexibility to grow your leadership capacity without overloading it.

What exactly is The Fractional Proposition?

It’s my way of offering senior leadership without needing to be on your payroll five days a week. The Fractional Proposition gives you regular, reliable access to my expertise in product, marketing, or growth — typically one or two days a week. You get executive-level thinking, embedded delivery, and strategic support that scales with you.

How is fractional leadership different from a full-time hire?

Full-time hires bring commitment, but they also come with cost, complexity, and risk. With The Fractional Proposition, you get the benefit of C-suite input without the long-term lock-in. I join your team as a part-time operator — not a contractor or advisor — and focus on making measurable progress with the time we have.

When should a business consider a fractional leader?

If you’re growing fast but not ready for a full-time exec… if you’ve got a leadership gap but can’t wait three months to fill it… or if you simply need clearer direction across product or marketing, that’s where I come in. The Fractional Proposition works best when you need senior-level thinking without the full-time commitment.

What kinds of roles can be covered fractionally?

I’ve taken on fractional roles across product strategy, growth leadership, digital marketing, brand repositioning, and team mentoring. Typically I fill a gap where a Head of Product, CMO, or Growth Lead would sit — helping shape the plan, coach the team, and drive results week by week.

Is this just consulting under a different name?

Not at all. Consultants advise from the outside. I lead from the inside — embedded in your business, contributing to team meetings, and owning deliverables. The Fractional Proposition is hands-on and outcome-driven. I’m not just here to suggest. I’m here to move things forward.

When Should You Call on The Fractional Proposition?

Not every business needs a full-time executive. But leadership gaps, strategic stalls, and scaling challenges don’t wait for perfect hires. That’s where The Fractional Proposition fits — giving you senior-level product, marketing, or growth leadership exactly when and where you need it, without locking into full-time overheads.

If you’re facing any of these scenarios, it’s time to think fractional:

01. Scaling Without Overcommitting

You need experienced leadership to drive product launches, market entry, or team growth — but committing to a full-time exec isn't right yet.

I fill that leadership gap flexibly, keeping your growth plans on track without overloading your structure.

02. Filling Leadership Gaps, Fast

Waiting months to find a CPO, CMO, or Growth Lead risks losing momentum.

I step in quickly through The Fractional Proposition, stabilising strategy, managing teams, and buying you breathing space to hire right.

03. Strategic Insight, Without Full-Time Costs

You need clear product vision, sharper marketing execution, or better cross-team alignment — but without the salary, bonus, and equity pressures of a full-time role.

I deliver exactly that: strategic leadership, embedded delivery, and results, on a flexible, affordable basis.

Is The Fractional Proposition Right for Your Business?

Not every challenge needs a full-time executive — but you can’t afford to leave senior leadership gaps open either. The Fractional Proposition gives you strategic expertise, hands-on leadership, and measurable results — without the full-time costs, delays, or complexity.

If you’re unsure whether fractional leadership is the right move, run through this quick checklist:

Are we struggling to find product or marketing leadership without the long hiring process?

Do we need a senior executive part-time to help us scale or fix key gaps?

Is lack of external perspective slowing down our growth or product-market fit?

Are we stuck waiting for the “perfect hire” while momentum slips?

Could a flexible, lower-risk leadership model free up cash and drive faster results?

Is having a C-suite level leader, even for a few days a week, exactly what we’re missing?

If these sound familiar, The Fractional Proposition could be the smartest next move for your business.

Fractional vs. Full-Time Leadership — What’s the Smarter Move?

Hiring a full-time executive is a major step — big salary, long onboarding, and lasting commitment.
But not every business needs full-time leadership right away. Sometimes what you really need is senior experience on a flexible, lower-risk basis — exactly what The Fractional Proposition delivers.

Use this quick side-by-side to see what fits your stage and your goals:

Feature

Fractional Executive

Full-Time Executive

Proven Impact Through Fractional Leadership

Strategic leadership isn’t always about big, one-off projects — it’s about showing up consistently, steering teams, and building results over time. The Fractional Proposition delivers senior-level leadership where it matters most: shaping strategy, strengthening execution, and scaling impact without the full-time overhead.

Here are a few examples of how such leadership has helped businesses drive growth, sharpen direction, and deliver real-world results.

01. Rapid Market Validation

Launching the Beta Platform on Time

Challenge: A SaaS startup needed to launch its beta platform fast to meet investor expectations and validate early user interest.

My Role: I led the product team through a rapid prototyping sprint, aligned internal stakeholders, and managed delivery to deadline.

Outcome: The beta launched on time, hit its engagement targets, and unlocked follow-on investment.

02. Social Strategy Success

Steering Growth for AIM Listed Firm

Problem: No content strategy. Low visibility. Minimal digital engagement.

My Role: I rebuilt the social and content approach from scratch, repositioned the company on LinkedIn, and introduced performance tracking.

Outcome: Follower count grew by thousands. The brand became visible and credible — exactly what execs and investors needed.

03. Website Performance Fix

From Overlooked to Optimised

Problem: A small-cap firm had a half-built site, no tracking, and underwhelming UX.

My Role: I diagnosed technical gaps, integrated the missing tools, and led UX improvements to support performance.

Outcome: The site was fully launched, indexed, and conversion-ready — with investors finally seeing digital value.

04. Full-Scale Transformation

Building the Blueprint for £200M Growth

Challenge: A UK enterprise had ambition, but no product clarity. They needed prototypes, alignment, and investor traction — fast.

My Role: I shaped the product strategy, created stakeholder-ready prototypes, and ran workshops to align the roadmap.

Outcome: A clearer platform vision that strengthened the funding case and kicked off structured delivery.

Flexible Leadership. Scalable Impact.