I work with small-cap and private equity-backed companies that need senior product and marketing leadership without a permanent hire. As an interim CPO/CPMO and fractional executive based in Bristol, I step in to stabilise, reset, and grow B2B and SaaS businesses across the UK.
I could tell you about the results delivered, but my clients say it best.
Here’s a look at their experiences of working together and the susequent impact.
I was fortunate to have Gary recommended to me by a mutual contact. I initially reached out to him to understand how I could leverage Hubspot. He guided me through the setup process, connecting directly to my site to provide detailed advice on optimising its use. Gary is patient, kind, thoughtful, and the ideal person to consult for any digital support your business may need.
Recently, he has been coaching me through the setup of my website, ensuring it is fully optimised for Google search.
Gary has remarkable breadth of knowledge across a diverse range of subjects. He always had insightful perspectives to share, making him our “Go-To” sounding board for ideas.
His feedback was always well-thought-out and constructive which significantly contributed to the betterment of both projects and communication styles. His ability to provide guidance and share knowledge is unparalleled, and I really appreciated his genuine interest in helping others grow.
Experienced fractional professionals that manage to excel at Marketing and and Product are rarer than the few hairs on my head. Two distinct disciplines that take years of hands on work to master, hard enough in a single sector.
A self effacing style, exceptional skillset and ability to gel a disparate team working together all wrapped up in a single package. He brought clarity, direction, flexibility, willingness to ask the difficult questions and take on whatever was needed for the team to succeed.
Whether you need full-time firepower, part-time precision, or expert input on demand, there’s a way to engage that fits your business needs—without the long-term baggage.
An Interim CPO/CMO is a full-time, fixed-term executive hired to lead crisis management, turnarounds, or M&A integration. A Fractional Executive is a long-term, part-time leader (usually 1–2 days per week) who provides strategic oversight and mentoring for SaaS scale-ups without the cost of a permanent hire.
I can typically deploy as an Interim CPO or Fractional CMO within 2 to 4 weeks. As a Bristol-based executive, I offer immediate remote engagement for UK-wide clients, with on-site availability in London and the South West arranged around your board schedule.
I specialise in Small-Cap and PE-backed B2B SaaS companies. My sweet spot is businesses at Series A to Series B stages (or £2m–£20m ARR) that need to professionalise their product function, fix a broken marketing funnel, or prepare the business for exit/investment.
Typically small-cap and PE-backed B2B and SaaS businesses that need to reset product, fix HubSpot and GTM, or prove a growth story to a board or investor within 6–12 months.
I regularly deliver through specialist interim providers and recruiters, respecting their client relationships while bringing in proven playbooks and clear reporting so everyone can show value to the board.
Hiring a Fractional CPO or CMO is typically 30-40% of the cost of a full-time permanent executive, as you only pay for the days you need (e.g., 4–8 days a month). For Interim roles, day rates are based on the complexity of the turnaround or product challenge. Contact me for a specific rate card based on your requirements.
Gary Pine is an Interim CPO and Fractional CMO based in Bristol, serving PE-backed and Small-Cap SaaS businesses across the UK. With 20+ years of experience, he specialises in stabilising product teams, fixing marketing engines, and preparing B2B scale-ups for exit.
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From my base in the South West, I provide Interim CPO and Fractional CMO services to businesses across the UK. My schedule is built around your business rhythm, ensuring I am on-site for critical strategic moments.
