Building a SaaS Marketing Blueprint
Demand Generation Strategy
Crafting multi-channel marketing playbooks to attract and engage the right audience.
Lead Qualification & Nurturing
Defining MQL to SQL criteria and implementing automated workflows for conversion.
Building SaaS Marketing Blueprints
From demand generation to sales-qualified leads, I help SaaS businesses design, implement, and optimise marketing frameworks that deliver measurable results.
Marketing & Sales Alignment
Bridging the gap between teams with clear SLAs, feedback loops, and pipeline visibility.
Attribution & Performance Analytics
Implementing data-driven models to track marketing effectiveness and optimise ROI.
Shaped by Real-World Wins (and Lessons Learned)
Having navigated marketing challenges inside big SaaS enterprises and scrappy startups alike, I've seen - and solved - just about every scenario imaginable. Together, we'll shape a practical, achievable marketing plan that draws on real experiences, avoids common pitfalls, and delivers measurable growth.
Below are three common SaaS marketing problems I've encountered - do any of these feel familiar to you?
01. Is Your SaaS Marketing Strategy Costing You Customers?
Many SaaS businesses unknowingly lose leads through poor marketing tactics. Discover how a clear, strategic blueprint transforms risks into rewards. Every lost lead is a win for your competitors. Take control of your SaaS marketing today.
02. Don't Let Ineffective Marketing Stifle Your SaaS Growth
Growth stalls when your SaaS marketing lacks clarity and direction. Create a robust strategy that positions your software ahead of the curve. The market doesn't wait. Act now before your competitors claim your space.
03. Are You Unsure If Your Marketing Plan Is Delivering Results?
Without measurable outcomes, your SaaS marketing might be missing vital opportunities. Our blueprint ensures clarity, measurement, and success. Uncertainty in marketing equals wasted resources. Know exactly what's working and why.
Your SaaS Growth, Systemised
Tired of scattergun tactics and guesswork? The SaaS Marketing Blueprint is a structured approach to help you attract, convert, and retain the right customers. Built from hands-on experience, it’s designed for SaaS founders who need clarity, momentum, and measurable results—without wasting time or budget.
01. Low-Touch Funnel: Scale With Ease
Capture casual interest with minimal effort. Ideal for products with low friction or trial-based offers, this funnel guides users from curiosity to conversion with minimal human involvement—perfect for lean teams or volume-focused campaigns.
02. High-Touch Funnel: Personalise Every Step
Support complex purchases with close interaction. This approach combines direct outreach, demos, and human engagement to nurture trust, ideal for B2B or high-value services needing hands-on guidance.
03. Dual Funnel: Best Of Both
Blend high- and low-touch tactics. This dual-track funnel captures wide attention, then filters high-intent leads into a personalised sales experience. Balance volume and value with precision.
I'm a small business - can you help?
04. Funnel Metrics: Measure, Optimise, Repeat
Optimise performance through real funnel insights. Measure drop-off, conversion, and lag points to continually refine your funnel stages and boost marketing ROI.
05. Search Optimisation: Get Found Organically
Make your brand visible on search engines. Improve rankings and attract inbound traffic with keyword optimisation, structured content, and technical SEO that helps your audience find you first.
06. Google Ads: Capture Intent, Convert
Capture demand with paid search campaigns. Focus on location, keywords, and device targeting to cut waste and maximise ROI for service and product-driven businesses.
I'm a small business - can you help?
07. Cold Outreach: Break The Ice
Reach new audiences directly. Personalised cold emails and DMs to curated leads help spark conversations and open doors, even if you’re starting from zero.
08. Partner Marketing: Grow Through Integration
Collaborate with adjacent brands and platforms. Gain visibility by integrating your service or product into complementary tools, workflows, or content ecosystems.
09. Content Marketing: Attract Through Value
Share knowledge to build authority. Articles, blog posts, media features, and funnel-specific content establish trust while supporting SEO and engagement.
I'm a small business - can you help?
10. Affiliate Marketing: Performance-Based Growth
Let others sell for you. Build an army of affiliates who earn a commission on the leads or sales they generate, expanding reach with minimal upfront cost.
11. Trade Shows: Leads In Real Time
Show up and stand out. Book meetings, demo products, and gather leads at events where your ideal customers are already gathered.
12. Free Tools: Build. Offer. Convert.
Offer free, helpful tools that solve problems for your audience. Earn trust and generate leads while giving value upfront—engineering as marketing at its finest.
I'm a small business - can you help?
13. Hangouts: Community That Converts
Host relaxed, regular hangouts online. Foster connection, spark discussion, and build brand awareness while quietly showcasing your expertise.
14. Virality: Ideas Built To Spread
Create campaigns that people want to share. Use humour, emotion, or novelty to trigger organic sharing and word-of-mouth awareness.
15. Other People's Audiences: Borrow Attention
Leverage someone else’s following. Appear in podcasts, guest posts, or webinars to gain trust and exposure without building your own audience from scratch.
I'm a small business - can you help?
16. Daily Deal Sites: Spike Traffic Fast
Use limited-time discounts to drive volume. Sites like Groupon can bring quick exposure and traffic—useful for trial, clearance, or initial acquisition bursts.
17. Launch Sites: Make A Splash
Showcase your launch on curated sites like Product Hunt or BetaList. Get early feedback, users, and social proof to fuel future growth.
18. Communities: Build In Public
Engage authentically in niche communities. Give advice, answer questions, and show up regularly to build recognition and trust.
I'm a small business - can you help?
19. Display Ads: Visual Reminder Campaignss
Use banners and visual placements to stay top-of-mind. Ideal for retargeting or awareness campaigns where repetition builds familiarity.
20. Viral Stunts: High-Risk, High-Reward
Plan bold, creative campaigns that grab headlines and spread fast. Stunts can generate massive visibility—but only if they hit the right nerve.
21. Speaking Gigs: Show, Don’t Tell
Position yourself as a thought leader. Speaking at events or webinars gives your brand authority, credibility, and exposure to high-quality leads.
I'm a small business - can you help?
22. PR: Earned Attention That Sticks
Get media talking about your brand. Public relations helps you gain visibility in trusted outlets, boosting awareness and credibility in one move.
20. Offline Ads: Go Beyond Digital
Think radio, print, or local signage. Reach audiences in the real world—great for building trust, boosting recall, or when digital noise gets too loud.
I'm a small business - can you help?
A. HubSpot Setup: Start With Structure
Launch HubSpot the right way. Configure properties, pipelines, and automation from day one to avoid chaos later. Ideal for businesses starting fresh and ready to build with purpose.
B. HubSpot Admin: Steady The Ship
Take control of an inherited portal. Clean data, configure users, review workflows, and restore order so your CRM supports—not blocks—your sales, marketing, and ops teams.
C. HubSpot Optimisation: Scale With Confidence
Supercharge your CRM for growth. Consolidate pipelines, fine-tune segmentation, and integrate performance marketing tools to drive demand, track ROI, and unlock the next level of marketing effectiveness.
I'm a small business - can you help?
The Blueprint for Scaling SaaS Growth
Marketing a SaaS product isn’t just about generating leads—it’s about building a predictable, scalable, and data-driven growth engine. Without a clear strategy, even the most innovative software struggles to reach its market potential.
This blueprint is designed to help SaaS businesses establish a marketing foundation that attracts, converts, and retains customers at scale. From positioning and messaging to demand generation and lifecycle marketing, we break down the key elements that drive sustainable revenue growth.
For startups looking to establish their first marketing strategy or scale-ups refining their go-to-market motion, this guide provides actionable insights, frameworks, and best practices tailored to SaaS success.
- Positioning & messaging: Crafting a compelling value proposition.
- Demand generation: Driving awareness and inbound traffic.
- Customer acquisition: Converting leads into paying users.
- Retention & expansion: Reducing churn and increasing CLV.
- Subscription-based revenue model requires long-term engagement.
- Heavy reliance on inbound & content marketing over traditional ads.
- Product-led growth (PLG) plays a crucial role in customer adoption.
- Requires a strong focus on lifecycle and retention marketing.
- SEO & content marketing for organic traffic growth.
- Paid acquisition (Google Ads, LinkedIn, retargeting).
- Community & influencer marketing to build credibility.
- Email nurture campaigns to drive conversions.
- Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
- Conversion rates across funnel stages (lead to MQL to SQL to paid user).
- Churn rate and Net Revenue Retention (NRR).
- Monthly Recurring Revenue (MRR) & Annual Recurring Revenue (ARR).
- Implement marketing automation for lead nurturing.
- Leverage data & analytics to refine targeting and messaging.
- Build a scalable paid acquisition strategy.
- Prioritise product-led growth strategies for organic expansion.