A personal statement is more than just an intro—it’s your hook. This guide shows you how to write one that actually sounds like you: natural, confident, and tailored to the job. With real-world examples and advice on tone, this is your route to standing out with substance.

Your job search isn’t a quiet hope — it’s a product launch. You’re the product. Your LinkedIn is the landing page. Your CV is the pitch deck. And that spreadsheet? It’s your CRM. Time to stop winging it and start marketing it. Campaign mode: on.

UCAS is transforming personal statements for university applications, introducing three structured questions to replace the traditional format. This change aims to simplify the process, level the playing field for disadvantaged applicants, and help students articulate their ambitions clearly. Learn how to craft standout responses and adapt to the new system.

A two-page CV strikes the perfect balance for showcasing depth without overwhelming recruiters. Ideal for mid-level to senior roles, this format provides room to detail achievements, skills, and progression while maintaining clarity. Whether you’re a student or a seasoned professional, learn how to optimise your two pages for maximum impact.

A one-page CV forces clarity and prioritisation, helping job seekers showcase their most relevant skills and achievements in a concise, impactful way. Whether you’re a graduate or a seasoned professional targeting roles where brevity is valued, this format can offer a competitive edge in fast-paced hiring landscapes. Ready to master the art?

Learn how to craft the initial part of your job/role section with our focused approach. Discover why you were hired, who the company is, and how to draw relevant comparisons to your desired role. Stay tuned for our “CV Refresh” series for more tips on enhancing every section of your CV. Subscribe now and elevate your resume!