About Me
Have a business idea? Let’s craft a strategy to make it thrive.
From concept to execution, providing the expertise to refine, optimise, and scale your vision. Let’s turn your idea into real business impact.
"A mission defines your vision and values, guiding every decision and action."
As an Interim Chief Product & Marketing Officer, I specialise in driving product excellence, marketing ROI, and business transformation.
With over 20 years’ experience across global PLCs, PE-backed firms, and startups, I deliver strategic leadership that fuels sustained growth and operational impact.
Gary Pine
DIRECTOR, CPMO
Gary Pine
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The Basic Work Process
Every business faces challenges—whether launching, solving critical issues, or driving growth. The right strategy matters, but execution is what delivers results.
Without action, even the best plans stall. Businesses need a clear, practical approach that cuts through complexity and drives impact.
That’s where Build, Fix, Scale comes in.
It’s a structured framework designed to move fast, solve problems, and create lasting results. By focusing on execution—whether laying foundations, fixing bottlenecks, or scaling efficiently—I help businesses turn ambition into measurable success.
step 01.
Build
Laying the foundations for growth with the right strategy, structure, and team alignment. Ideal for startups or new initiatives.
step 02.
Fix
Diagnosing and resolving bottlenecks, streamlining operations, and driving efficiency to turn struggling businesses around.
step 03.
Scale
Accelerating growth by optimising processes, leveraging technology, and positioning the business for sustained success.
Interim vs. Fractional – What Does Your Business Really Need?
Both interim and fractional leadership offer flexible access to executive talent — but they solve different problems.
If you’re trying to decide between the two, this side-by-side breakdown should help clarify what The Interim Proposition is best suited for — and when a fractional model might make more sense.
Feature
- Commitment
- Best For
- Decision-Making
- Engagement Length
- Impact Style
- Cost
Interim Ready Executive
- Full-time or near full-time
- Urgent – turnaround, growth blocks, or gaps
- Embedded in the team, owns outcomes
- Typically 3 to 12 months
- Interim Ready: Immediate operational impact.
- Higher, short bursts of transformation
Fractional Executive
- Part-time, ongoing
- Ongoing strategic input or advisory support
- Advisory only – influence without authority
- Open-ended, flexible
- External guide – doesn’t lead day-to-day
- Lower, but spread across longer periods
Frequently Asked Questions
Hiring senior leadership is a significant decision. Whether you need immediate operational stability or a long-term strategy for growth, clarity is key.
Here are the most common questions I receive from founders and investors about how I operate as an Interim Executive.
An Interim Chief Product & Marketing Officer (CPMO) is a senior executive who steps into a company for a fixed period to lead both product and marketing functions. Unlike a consultant who advises, an Interim CPMO executes strategy, manages teams, and is accountable for delivering results like "Build, Fix, Scale" initiatives.
Interim leadership is typically full-time for a set duration (e.g., 6-9 months) to fill a gap or drive a turnaround. Fractional leadership is part-time (e.g., 2 days a week) for a longer term, providing high-level strategy without the cost of a full-time executive.
Interim executives like Gary Pine are "plug-and-play," often able to start within days. They require minimal onboarding and are experienced in making an immediate impact on day one.
Don't see your specific question here? Every business challenge is unique.
Book a discovery call with me directly to discuss your specific 'Build, Fix, or Scale' needs.