My views. My interests. My life.
My experiences from working at AutoTrader; the UK’s biggest, best and most trusted car buying website.
Explore the importance of having the ‘Freedom to Operate’ in your new role. This article delves into what it means, how to check for it, and why it’s a cornerstone for career growth and innovation. Learn actionable insights to equip yourself for a fulfilling career trajectory.
In 2009, AdTrader was a declining magazine. Hired to turn its fortunes, I transformed it into a profitable digital-first title. Dubbed ‘putting lipstick on a pig’, this case exemplifies how strategic changes can revive a failing business, proving that even a ‘pig’ can be profitable with the right approach.